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When Social Media is Mean

Photo: AttributionNoncommercial Some rights reserved by Sean Durham
Why must we forget all Marketing Principles and our Brand Voice when it comes to Social Media? 


My lady was stuck at an airport during a snow storm on her way home last December with minimum information.  I quickly turned to twitter to find out more; what I found was a picture of the plane she was supposed to be in, snowed in at the tarmac.  She had been at the airport for over 8 hours by that point.  I wanted information on how many planes where landing/taking off, etc. as the airport's flight status web page was not being updated.  


Turns out, sometimes too much information is not necessarily a good thing when it comes to social media, you never know who might be watching.  


Full screen caps from twitter at the bottom--her plane actually took off about 4 hours after the time mentioned below:






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