Four Seasons, Hilton and Marriott Top L2′s Second annual Digital IQ Index®: Hotels.
In its second edition, this report is now the benchmark on hotel online brand management+ execution; and serves as a compendium of what different hotel brands have done over the year. The study reveals that differentiated content on site and mobile bookings drive traffic and high margin revenue. The research demonstrates a clear relationship between hotel brands’ Digital IQ® and shareholder value.
“In this year’s report, an overwhelming 38 percent of brands registered an Average ranking, versus just 10 percent in 2011. The standard deviation across the Index tightened from 38 in 2011 to 21 in 2012, suggesting differentiation in digital has become increasingly difficult.” —Scott Galloway, L2 Digital IQ Index: Hotels Author, NYU SternA must read for all hotel executives.
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