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Showing posts from December, 2011 News of the Week

New Zealand targets youth in latest “Stories Beat Stuff” campaign, entirely in Social Media Wyndham Will Trade You Two Million Points for Your Horrible Holiday Gift New Research Points to Significant Growth In Multigenerational Travel  Mandarin Oriental Bets on Rich Content to Increase Conversion Hotel lobbies become multi-use spaces HOSPIALITYBRAND.COM ANALYSIS: The Hotel “Social Lobby” Trend Goes Mainstream + Ceases to be a Competitive Advantage Design Hotels Transforms an Existing Budget Hotel + Launches the 99 CabaƱa Pop-up Camp with Papaya Playa in Tulum, Mexico

The Hotel "Social Lobby" Trend Goes Mainstream and Ceases to be a Competitive Advantage

A decade ago, hotels began differentiating themselves from their competition by reinventing their lobbies as social spaces, introducing unique f&b concepts, promoting lively lounge bars, and even reducing the size of the front desk to increase guest interaction.   These properties began to define their brands by their hotels' social lobby design; however, today's USA TODAY article Hotel lobbies become multi-use spaces details how every major brand now features "social lobbies".  Any hotel defining their brand by their "social lobbies" is no longer differentiated.  The "social lobby", just like the specialty beds of last decade, has gone from being a point of differentiation to being a point of parity. The predecessor of the modern hotel were the Inns & Public Houses of years back--a place of social gathering for locals and travelers alike.  When Atlanta's Hyatt Regency Hotel opened in 1967, it was the first atrium hotel to be News of the Week

Fashion School Students Dress Rooms as a Designer Would Dress Model in New 1-5 Star Single Hotel Retro Hotel Brand, The Postcard Inn, Opens Second Property Hotels Start to Enter Into Airline-Like Alliances: Jin Jiang Inn and Campanile Form Brand Alliance HOSPITALITYBRAND.COM ANALYSIS:  THE POWER OF THE LOYALTY PROGRAM New Hotel Brand: The Saguaro New Startup Allows You to Book your Hostel and Connect with Other People Staying There Starwood Preferred Guest Announces Partnership With Jiepang—the Chinese Equivalent of Foursquare