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After a 3 year hiatus from the blog, I have finally done away with a"conflict-of-interest" and am back to publicly exploring the world of hospitality branding!

I've spent the last couple years working in New York City as Marketing Manager at the Jumeirah Essex House, hence the conflict, but I have packed my bags and will be soon--as in 2 days from now--be moving to Siem Reap, Cambodia. So I can now focus back to my blog. In the next couple weeks I will be doing a good amount of updating to the site and its content. Stay Checked-in.

The Jumeirah years were an amazing expedition into the world of international branding, of bringing a brand across geographic boundaries while maintaining and honoring local sensibilities. Most importatly I was working on-property; constant market research came from walking down to the lobby and talking directly to the costumer, or from tweeting directly to anyone who dared to mention the Jumeirah Essex House or the restaurant South Gate. I had the pleasure to dive directly into advertising, PR, sponsorships, graphic design, e-marketing, social media, and intrestingly enough, contemporary art.

I have now packed up in serch of international revalations: starting out in Siem Reap, Cambodia. You'll probably see another blog pop up about travel and the authenticity of experience... I'm thinking of the title as "Experience Travel"... Still a work in progress. Stay Checked-in.


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Social Media + Hospitality

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Seven Weeks of Modest Occupancy Growth for US Hotels

Weekly US Hotel Demand Update: Week-ending May 20th was the 7th straight week of modest occupancy improvement; at 35%, up from a low of 21% on April 11th. Despite the increase, this is still a 70% RevPAR decline vs last year. April closed out with the worst RevPAR decline ever, down 80% in the US. Driven by declines north of 90% at Upper Upscale & Luxury properties. Top 25 markets continue to be heavily impacted. Finally, on the development front, the pipeline has peaked, with a number of projects on early stages moving to abandoned or postponed. Originally from LinkedIn:

Occupancy continues to grow, albeit at a decelerated pace. Is the occupancy plateau near?

 The week ending August 1st, brought US Occupancy to 48.9%, according to STR, up 1.8% over the previous week. Here we see the occupancy by week. While this is quite an improvement from the 22% occupancy we saw back in April, the rate of growth is slowing.  Over the last five weeks, we have seen the rate of growth average 1.6%, which is much lower than the rate of growth we saw over the previous 2 months of 7.8%.  The chart below shows the occupancy change week to week, 15 out of the last 16 weeks have seen growth. This occupancy growth has been fueled by leisure demand, of concern is the looming end of the summer vacation period.  Chris Nassetta, Hilton's CEO, mentioned in their most recent earnings call that he expects Business/Corporate demand to offset the drop in Leisure as we enter the fall.  Suggesting that leisure demand is unlikely to continue at its current pace indefinately.