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Hotel Brand Management

So this is the first one. There are two things that I am passionate about Hotels & Marketing; that’s what this blog will be about. I am a senior at Cornell University’s School of Hotel Administration. I have worked in large beach resorts, urban chic hotels, timeshare properties, and small Inns. At those properties I have created promotional material, worked in co-branding projects, implemented standard operating procedures to standardize the brand internally, and managed my own projects.

Why talk about hotel brand management and marketing strategy? There’s a lot that can be done to improve it. Once I heard that your only marketing strategy is the one the consumer sees. When it comes to hotel marketing strategies, rarely do you see one that does not look like all the other ones. For a long time, hotel marketing (at the corporate level) has become a cat & mouse game, where one brand will implement a strategy and everyone else will simply copy it (especially at upscale & higher hotel brands). Be it the bed wars, the loyalty program wars, or another replicable strategy. This only makes the brands blur in the consumer’s mind.

At least that’s how I see it, I might be wrong, but I plan to find out if I’m not.


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